The Hudson’s Bay:
AR Holiday Window

My Responsibilities:
Concept + Writing

The Bay’s iconic holiday windows are a beloved 100+ year Toronto tradition. For the first time ever, we brought the whimsical windows to Canadians from coast to coast through an AR (augmented reality) experience.

We achieved astonishing KPIs including an average of 3+ minutes spent exploring our AR window, 40k+ impressions, and significant earned media and PR.

In addition, my philanthropic build led to $1/visit being donated to kids in need over the holidays (total: $10,000).