BUZZ: ETF Branding + Launch

Amid peak stonk hysteria in 2021, when meme stocks went momentarily mainstream, we created the brand, launch strategy, website, and social for the BUZZ VanEck Social Sentiment ETF.

Even El Presidente (Dave Portnoy) of Barstool Sports got on board.

Teamwork makes the dream work ✨

Agency: Diamond
President & Co-Founder: Josh Diamond
Design Director: Kyle
Social: Steph Woods
Sr Copywriter: Alison Petrovich