Pizza Hut: Social Strategy

RFP Win
I helped pitch and win Pizza Hut’s organic social, stealing the business and achieving outstanding results in a matter of months.

Our Secret Ingredient
We monitored trends and conversations on social, reacting in real time to relevant opportunities.

Reactive Example
Within minutes of Tim Horton’s trial launching their pizza, I proposed gently trolling them on Twitter with a fake launch of Coffee Hut.

Our Approach

Scrappy Social + Stunts

Teamwork makes the dream work ✨

Agency: Diamond
ECD: Dave Stevenson
ACD, Art: Marianne Liu
Sr Copywriter: Alison Petrovich
Jr Copywriter: Dylan Kloek
Jr Art Director: Kass Palter