TD Double Up Credit Card: Influencer Launch

My Responsibilities
Concept + Writing + Influencer Collaboration

Partnering with carefully selected influencers to promote the new TD Double Up Credit Card, we worked closely to deliver TD’s key message in each of the creator’s authentic voices to resonate with their audiences.

Teamwork makes the dream work ✨

ECD: Dave Stevenson
ACD, Art: Marianne Lau
Sr Copywriter: Alison Petrovich
Influencers: @SheenaMelwani, @ColorMeCourtney, @WhatsGoodBerto