SkipTheDishes: Be Extra
My Responsibilities
Concept + writing + casting + shoot
The Ask
We were tasked with developing a concept for a 360 campaign that 1) emphasizes savings, 2) captures the brand’s self-expressive values, and 3) speaks to Millennials and Gen Z in their own language.
My humble brag
We paired maximalist visuals with my hard-working line that succinctly delivered on the client’s 3 asks in just 5 pithy, punchy words: Be Extra. Don’t Pay Extra.
From ideation to execution, we crafted hundreds of unique assets in English and French, including OOH, OLV, XM, display, social, influencer, and audio.
Our impactful campaign exceeded KPIs and moved the dial for Skip’s quarterly and annual results.
Teamwork makes the dream work ✨
Agency: Diamond
ECD: Dave Stevenson
ACD, Art: Jinah Lee
Sr Copywriter: Alison Petrovich