Designer Brands Inc

DSW Designer Shoe Warehouse

As the sole copywriter for Canada’s largest footwear distributor, I helped DSW launch in Canada by writing all social, email, signage, OLVs, digital display, and influencer briefs.

#DSWExcuses

Early in my career in 2016, I helped DSW launch in Canada through the #DSWExcuses campaign, inspired by shoe lovers who will come up with any excuse to get a new pair (guilty!). For the holiday season, I scripted the 6 OLVs below, all of which we went on to shoot in a single day.

Results

We achieved outstanding MROI with costs as low as $0.12 per result (ad recall).

Through OLVs alone we earned over:

  • 3,315,131 impressions

  • 903,586 reach

  • 196,900 ad recall

  • 3,784 click-throughs

Influencer Briefs:
Highlighting key features and trends to inspire branded content

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Teamwork makes the dream work ✨

Client-side: Designer Brands Inc (Town Shoes, DSW, Shoe Company/Shoe Warehouse)
Marketing Manager: Martina Siegel
Social: Renee Tulk, Sadie Jonker
Designer: Megan Marr
Copywriter: Alison Petrovich