TD Global Transfers
My Responsibilities:
Concept + Writing + Influencer Collaboration + Shoot
We strategically curated a selection of influencers to promote TD Global Transfers among key segments of TD’s new to Canada audience. We used emotive storytelling and family-oriented themes that resonate across cultures while highlighting key benefits.
Teamwork makes the dream work ✨
Agency: Diamond
CD: Andrew Mowbray
Sr Art Director: Mark Cizar
Sr Copywriter: Alison Petrovich