Budweiser x Blue Jays:
Get Home Safe

My Responsibilities:
Writing

When the opportunity arose for Budweiser to sponsor GO + UP public transit rides during the Blue Jays home opener in 2023, I helped tie it all together with a succinct line that conveys the initiative’s purpose and the baseball occasion: Get Home Safe.

Screen Shot 2024-05-19 at 12.33.32 AM.png

Screen Shot 2024-05-19 at 12.35.12 AM.png

Screen Shot 2024-05-15 at 10.36.13 PM.png

Screen Shot 2024-05-15 at 10.35.40 PM.png

Screen Shot 2024-05-15 at 10.34.47 PM.png

Screen Shot 2024-05-15 at 10.36.03 PM.png

Teamwork makes the dream work ✨

Agency: DraftLine yyz (Labatt - ABinBev)
CD: Caitlyn Baynton
ACD, Art: Danica Enns
ACD, Copy: Alison Petrovich

Budweiser x Blue Jays:Get Home Safe

Teamwork makes the dream work ✨

Budweiser x Blue Jays:
Get Home Safe