Rudy Burgers: OnlyFans Food Porn

My Responsibilities:
Writing

A week before National Cheeseburger Day 2020, we were tasked with quickly concepting and executing an edgy stunt that would make Rudy the burger everyone wants in their mouth.

Coinciding with Bella Throne’s controversial OnlyFans launch, it was the perfect time to promote Rudy’s orgasmic food porn on the trending yet taboo platform.

Thicc Buns +
Big Meat

We launched Nudy Rudy on OnlyFans – the first QSR to use the emerging platform – revealing tasteful shots of hot Rudy burgers paired with a promo code for National Cheeseburger Day.

Hot + Juicy

Cheeky in more ways than one, our campaign made Rudy the name (and burger) on the lips of countless Torontonians, satisfying burger-lovers across the city.

We promoted the stunt through social, influencers, and PR.

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Teamwork makes the dream work ✨

Agency: Diamond
President/Co-Founder: Josh Diamond
ECD: Dave Stevenson
Video Director: Mark Graham
Sr Art Director: Mark Cizar
Sr Copywriters: Dan MacRae, Alison Petrovich